melissa goodwin COPY
STRATEGIC MESSAGING FOR COACHES, COURSE CREATORS, & SERVICED-BASED ENTREPRENEURS
What if your marketing felt less like"marketing"...
and more like conversations that click with your prospects and help them think, “This is exactly what I need!”
That's what messaging based on the language, emotions, and struggles, and desires of real people can do.
Trusted by:
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Congrats!
You've created a stellar offer,
one that's making meaningful transformations for your clients.
You're an expert at what you do. You know your people inside-out.
So why is it SO hard to write about what you do
in a way that clicks?
You’ve poured your heart and soul into your business.
Sometimes that means…
➤You’re too close to it to explain it clearly to others
➤You’ve got great ideas, but they sit in drafts and to-do lists
➤You’ve tried templates, courses, outside help, even AI, but it just doesn’t feel like you
➤You're wearing all kinds of hats, doing the front-end and back-end work, but what you'd really like to do is more of what you're good at...
...the reason you got into this work in the first place.
The last thing you want to do is add “marketer” or "copywriter" to the stack.
That's where I come in!
Hi, I'm Melissa!
I'm a messaging strategist and copywriter who writes sales pages and emails that draw your perfect-fit clients in with the exact language, emotion, and “how did she know?” resonance they need to FEEL before they buy.
How do I do that??
I start with research, real human insight, and strategy.
See, most people business owners think you need to hire someone who's good at writing, since writing isn't their jam. That's partially true.
But in order to click with an audience in a way that they see that you're the right one to help them, you need an alchemy of marketing magic:
Heading 3
Research
Your voice + vision
Human insight
Market + VOC research
Deep-dive client interviews
Writing
Strategy
The big-picture plan
Offer positioning
Buyer journey
Sales psychology
Cohesive messaging
Feels like you
Storytelling
Conversion flow
Emotional resonance
I'm here!
"With Melissa's sales copywriting expertise, I launched an $8k program and filled a group coaching program in 3 weeks."
I struggled with having confidence in using my voice and sharing my message, knowing there are specific elements that you MUST HAVE in your written messaging but not being able to create those - because I was IN my business rather than observing my business. It's like trying to read the ingredients label from inside a bottle of vitamins. Melissa's magic is taking my message, sentences, content, and intention and weaving it into a piece of writing that is 100% more complete and rich than I could. I am a coach, an animal communicator, teacher, and mentor...I am not a writer by profession. I love knowing that I have a heart based, professional writer on my team to support this aspect of my business.
Kristin Hadley, Founder, Owner, and CEO Soulful Abundance with Kristin Hadley
Hi! I'm Melissa~
A messaging strategist. A copywriter.
A weaver of words, if you will.
I'm a desert-dweller who loves:
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Dog rescue - I'm much better at the take 'em in part, not so much the adopt 'em out part.
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The beach - We get 300 days of sun here. When parched is a state of being, the beach is my cure.
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The power of heartfelt words - I have yet to buy a greeting card with more than a line or two...gotta scribble all over, front and back!
And...I love weaving threads of:
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emotional techniques,
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solid strategy,
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and deep-dive research
that makes prospects want to go ALL IN with you.
If you've got an offer ready to launch
{and you'd like to ditch the writing hat},
let's weave together some words that work.
SERVICES
Here's how I inspire action and make you money:
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VIP Sales Page Service
Using my signature Tapestry Method, I'll weave together compelling sales copy that meets your prospects where they're at and takes them on a nod-in-agreement journey...right to the checkout page. They'll happily hit the Buy Now Button, eager for the transformations they know you'll provide.
Starting at $1,500
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Digital Lead Magnets
Everyone loves a good sample! Lead magnets give your prospects a little taste of what it would be like to work with you. We'll provide an introductory offer that's so valuable, people will think, "This is so good, I can only imagine what the paid program will be like!"
Starting at $300
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Email Sequences
Email might not be as jazzy as social media, but with massive ROI, it’s THE most effective way to develop relationships with new and current clients. They are an intimate, friendly, and personal way to deliver value. Welcome, pre-launch, launch, and nurture sequences are important parts of a comprehensive marketing plan.
Packages starting at $500
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Custom Packages
If you're not sure what you need or you need other types of messaging like website copy, landing pages, funnel strategy, or anything else, I'm happy to create a custom package that meets your needs.
Pricing Varies
How do I weave sales pages that connect, communicate, and convert?
Allow me to introduce:
The Tapestry Method
my signature system for sales copy creation
WARP
Your Messaging Foundation
I'll do a deep dive with you and your program to get a clear understanding of your goals and your voice so that your copy sounds like it came from YOU, not a template or a snoozefest AI creation.
WEFT
Finding Golden Threads
I'll conduct research by interviewing a few of your perfect-fit clients to discover why your program made them successful and over-the-moon happy. These golden threads resonate with others looking for the same results.
WEAVE
Creation
This is where I get to work - and you do whatever the heck you want! I'll weave together my research with emotive writing skills to craft messages in an authentic, compelling way. I'll meet your prospects where they're at and strategically lead them to hit that Buy Now button with enthusiasm.
WOW!
Delivery
I'll keep you in the loop throughout the process so you'll never wonder where I'm at. I'll present copy that represents YOUR vision, thoughtfully woven with research, strategy, and a lot of care.
It's your vision, your idea, your messaging tapestry!
The results?
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Crystal clear communication about the transformation your course or program provides.
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Your ideal clients happily sign up for the program that's going to make a difference in their lives.
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You make money by fulfilling your purpose, the desire to be the pebble that creates waves of positivity for you clients, your community, your world.
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You toss the writing hat, giving you the freedom to devote your time where it's needed most, whether it's volunteering in the kids' classroom, creating your next offer, or some much needed time in nature with a juicy just-for-pleasure book.
"Melissa's sales copy and social media work helped me land more clients..."
Melissa's sales copy and social media work helped me land more clients because she was able to take my words and level them up, time and time again, so that my voice was still there but the message was conveyed clearly and with emotion that grabbed attention to help the reader see themselves in the copy.
Kathy D, Founder, Savvy Maven LLC
"My business is flourishing because of you."
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My new website is beautiful! And then the blogs and emails and posts on FB are incredible. I started to notice that the clients coming in started asking different questions and becoming new customers. I am in awe all the time with her words and what she creates because writing is not my specialty. My business is flourishing because of you.
Diane Dewberry, Founder, Owner, CEO The Healthy Animal Healing Center
Ready to launch?
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Fill out this quick application to find out if we're a dream-team in the making.
We'll book a Zoom call so I can get all the deets on your business, your offers, and your goals. I'll share with you how I can help you.
I'll create a customized proposal for you based on what we discovered together. Sign the contract, pay your deposit, and I'll secure your dates.
I'll begin weaving word magic!
"Melissa created a website that evokes the exact emotions we want guests to feel at our property."
When we were launching our AirBNB we had a very distinct, specific vibe in mind that we needed to curate through the website layout, the color scheme, and of course, the words written on all the pages - this was our way to authentically connect with prospective guests. Everything was exactly what we envisioned! Without Melissa's sales copywriting expertise, we never would have gotten our website and companion email campaign to convey the sense of peace and restoration that we wanted for our AirBNB property.
Kathy & Diane, Owners, Pine Chalet LLC
Professionally written sales pages and email sequences are long-term money generators.
And having a launch copywriter on your team leads to some other amazing wins:
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The freedom to invest your time where it's needed most instead of staring at a blank screen, the flashing cursor mocking you.
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Reaching the people craving the transformations you provide in the program you've poured your heart and soul into creating.
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Attracting the right people who actually BUY.
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Real ROI for the nose-to-the-grindstone, caffeine fueled creative work you've put into your program's creation.
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A teammate who genuinely cares about your success.
Words to live by:
NEVER LAUNCH ALONE!
But don't take my word for it.
"Less stress, fantastic results, and increased traffic...that's a win all around!"
When it was first introduced to me that I should work with a sales copywriter, I immediately shot down the idea, thinking there is NO WAY that they could get up to speed on my business, understand what is in my head or sound like my voice.
BOY WAS I WRONG!!! After dipping my toe in the water with her, I was HOOKED! Her recommendations to start interviewing my customers was eye-opening. She pulled things out of my clients that I had never heard before.
Hiring Melissa was the best decision I've ever made. It took all the stress out of writing and as a BONUS my customers now mostly come from Google - not paid ads.
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Kim Sauer, Founder, Owner, CEO Sit n' Stay Dog Training
New favorite word:
OUTSOURCE!
Your passion and your expertise are one in the same. That's why you created your course or program.
Writing and marketing *might not* be where you want to spend your time and energy.
And even if you enjoy the writing aspect, just because you CAN do doesn't mean you SHOULD do.
That's the beauty of being your own boss! 😎
Savvy business owners delegate things that aren't in their wheelhouse or that they don't enjoy.
Writing sales copy and creating sales pages, emails, and lead magnets is what I'm trained to do...and I LOVE it.
If you'd like to take off your marketing and writing hats, I'd love to have a no-pressure chat to find out if I might be able to help.
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